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Promotion
Promotion
Recognition and Promotion of the Designations
Improves the Big Picture for Professionals
The CIP Society is committed to building awareness of the FCIP and CIP
designations among industry stakeholders, including employers. We also
impress upon the insurance-buying public the importance of choosing a
professional who understands the industry and knows how to meet clients’
needs. The Society establishes the credibility of the FCIP and CIP designations
through national and local consumer advertising campaigns.
The newest advertisements to promote the designations are appearing in:
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Business Publications including Canadian Business starting with the
October 8, 2006 edition and running regularly through May; and in
French with the Affaires Plus monthly February to July, 2007.
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Consumer Magazines including English ads in Reader’s Digest, Style at
Home, Cottage Life, CAA Magazine, and French ads in Les Idees De Ma
Maison from February through July 2007
The strategy behind these ads is to raise awareness of the designations among
home, auto and business insurance consumers. We are matching the type of ad to
the appropriate publication. For instance, our ad addressing home insurance is
featured in the Style at Home magazine. The call to action in these ads is:
“Look for the professional standard: an insurance professional with the CIP
designation.”
Attention all Society members:
Here’s how you can help: You are encouraged to proudly display your
graduation certificates, wear your CIP and FCIP pins, and include your designations
on business cards and any time your name appears in print.
The current series of advertisements include the following:(Click
on thumbnail to enlarge.)
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